The rise of the virtual property tour

September 15, 2017

Adding a whole new dimension to estate agency marketing, 360 VR property tours are the next Big Thing in property marketing. And, with the potential to provide enormous benefits, it’s no wonder that intelligent agents are capitalising on the trend. Let’s face it, a picture paints a thousand words so just think what an online, 3D experience can say to those all-important buyers!

How does a 360 VR property tour work?

3D virtual walkthroughs operate very much like the virtual tours you find on Google Street View. So, they give buyers the opportunity to view properties without actually being there – in an unprecedented level of detail. And, by providing a complete picture, rather than just fragments that often lead to uncertainties, these immersive property tours help to manage buyer expectations and qualify sales leads.

Providing a professional viewing experience that can rival a real-life walkthrough, online tours also have the power to engage buyers wherever they are in the world. 24 hours a day, 7 days a week. So sales are no longer hindered by geography or the restrictions of the working day.

Compellingly for estate agents who already have to waste their valuable time on unproductive tasks, access to 360 VR property tours cut down on casual property viewings. In fact, according to Property Week, virtual tours reduce the amount of wasted viewings by a whopping 40%.
Is 360 VR technology expensive?

While VR is penetrating nearly every other sector, it hasn’t yet been fully adopted by estate agents. Mainly due to concerns about expenditure. So, the prohibitive cost of investing in such tech has meant that only the bigger players have been able to capitalise on the benefits of VR.

But VR is now science fact, and it won’t be long before vendors expect this service as standard. Making this cutting-edge technology affordable, it is possible for agents to work with an outsourcing partner like Houseviz to access the future of property virtual tours. Having already made the initial investment, this approach delivers low-cost pricing structures and affordable pricing models that help smaller agents to get in from the ground up. And steal the advantage without any significant investment.

Cutting costs even further, innovative estate agents can also benefit from DIY virtual tour technology that lets them create extraordinary online experiences in a matter of minutes. Furthermore, by with access to valuable information such as engagement rates, estate agents can provide sellers with accurate reports as to who is looking at their properties and refine their marketing strategies accordingly.

In our new digital age, 3D virtual property walkthroughs are set to emerge as one of the most powerful selling tools for estate agents, with sales and acquisitions closing much faster than ever before. So, in an increasingly competitive marketplace, the earlier a company starts using VR, the better.